HASL
Anonymous · marketplace (Bishkek) · platform

Marketplace launch — Bishkek

Two-sided marketplace for a regional commerce category — supply onboarding, demand acquisition, escrow, and trust & safety from day one.

HASL og-services
— problem

The blocker

A funded founder with a clear thesis but no senior tech team. Marketplaces in this category had failed twice before — once on supply-side fraud, once on payments reconciliation. The third attempt could not afford the same mistakes.

— solution

What we built

  • Supply onboarding flow with two-factor KYC and risk scoring.
  • Demand-side acquisition funnel with attribution and post-payment refund flow.
  • Escrow ledger reconciled against Finik acquiring callbacks, audited daily.
  • Trust & safety playbook + moderation tooling sized for the first 12 months of operations.

Outcome

Live in 8 weeks. 420 suppliers onboarded in the first quarter. Chargeback rate under 0.4% — well below category average. HASL handed over to a hired team at the start of month four.